The Beauty Social, Oct. 2011: Want to Start Your Own Beauty Brand? - Makeup and Beauty Blog

From the left: Beautylish Beauty Director and segment host Ning Chao, Cover FX Founder and Co-Creator Jenny Frankel, theBalm Founder Marissa Shipman, LORAC Founder and Celebrity Makeup Creative person Carol Shaw, Glory Hairstylist Byron Williams

Marissa Shipman, founder of theBalm Cosmetics, says that starting theBalm was a very organic process, with the idea growing and evolving over fourth dimension.

On how to get things off the ground with your ain beauty brand, she says, "Yous just actually need a good idea and a good place to commencement." When she started talking near wanting to sell her own beauty line, her dad had concerns. "Get a job, get a job," she remembers him maxim, only she was determined, felt prepared and decided to just become for it.

Jenny Frankel, founder, co-creator and executive vice president of Cover FX, really started out as a chemist working for MAC (she created Clear Lipglass!). "Information technology was tremendous for me," she says of her time at MAC, "considering it was a corking learning experience." On starting your ain line, she says the real surreptitious is doing your homework. "Before you invest your money, practise your homework. Test on your friends, and if it's something you want to practise every bit a business organization, do a business program. Do a niggling homework."

Jenny and Marissa both suggest running your ideas past your closest friends and family unit first, the people y'all know you lot tin can trust, before you invest a lot of your own fourth dimension and coin into it. If your friends love it, other people might, too.

Jenny'southward thought with Encompass FX was to create a product that was for sensitive pare just provided full coverage and had lots of color choices.

"Seventy-v percent of all beauty ideas fail," she warns, "but if y'all take a compelling point of difference, and y'all've done your homework and have a good idea, that still means that the other 25% of the ideas out there succeed."

Carol Shaw, celebrity makeup artist and founder of LORAC Cosmetics, started out as a makeup artist, which she credits for helping her discover the essence of makeup and beauty. "No thing how much color yous put on someone's face, if their skin isn't looking skilful, whether it's for the red carpet, photography or the street, if their skin isn't perfect, then they won't wait as cute as they tin."

When asked what she would have done differently if she were starting her ain line today, she says, "I would've used someone else's coin. Utilise other people's money!"

On the right: Marissa Shipman, founder and CEO of theBalm Cosmetics

How much money? Marissa says that it'due south possible to bring a single product to market today for less than $10,000, but first and foremost for someone thinking about starting their own makeup visitor, she says, "I think you actually need to accept a expert idea. And if you believe in your idea, y'all tin can totally make it work. So I say just do it. Trademark your name, and buy your website, and start getting your products together."

But don't wait things to be piece of cake. "Be prepared," says Carol. "It's a lot of piece of work. It's fun, but it's a lot of work."

What about making mistakes along the way? Marissa says it comes with the territory of trying something new. "I mean, I made mistakes, but I learned from them, so I think they were worth it."

Nearly Beautylish and The Beauty Social

Beautylish is an online social network exclusively for beauty, a resource featuring the latest and greatest production reviews, video tutorials, makeup tips and tricks, trends, glory secrets, must-have products and more.

The Beauty Social was a two-twenty-four hour period event held in Santa Monica, California, over October. 22-23, 2011. The annual consequence was organized by Beautylish and featured a variety of speakers, from famous makeup artists, to editors, visitor founders, bloggers and vloggers.

Your friendly neighborhood beauty addict,

Karen

sillerfourning.blogspot.com

Source: https://makeupandbeautyblog.com/news/the-beauty-social-oct-2011-want-to-start-your-own-beauty-brand/

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